David Bitton
AI automation + team trainingDavid builds your entire AI infrastructure including a shared knowledgebase, dashboards, skills, sales and marketing processes.
- 5X founder
- 2 successful exits
- $100M+ revenue generated
Close more deals.
Let AI do the rest
Sales coaching from a 2X VP of Sales, and AI automation from a 5X founder, built into your team's daily work.
5XFounder
2XVP of Sales
7,700+Sellers coached
$100M+Revenue generated
Companies we've built, led and coached
Meet your team
Get a Fractional VP of Sales & Chief AI Officer
Mor teaches your reps how to sell. David builds the AI infrastructure that runs it all.
Mor Assouline
Sales training + coachingMor coaches sales execs and teams, helps run call audits, create playbooks, and offers fractional VP of Sales support.
- 2X VP of Sales
- 7,700+ sellers trained
- Founder, Demo To Close
See David & Mor's coaching styles
Watch us in action
DavidSet up 97% of Claude in under 22 minutes
DavidHow to build your first Claude agents
MorHow a $250K SMB AE runs demos
MorWhat the best AEs don't ask in demosCustomized for your business
What we offer
Find and win leads
Find, contact and follow up
A lead system connected to your CRM.
New lead alerts
New leads to Slack, with a rep alert, a 60-second re-alert and a response-time log.
Lead scoring + segmentation
Lead scoring, with buyer types defined by Mor.
AI that writes and replies
AE inbox management
AI-drafted replies for your AEs to review before sending.
Company-aware follow-ups
Follow-up emails using your company resources.
Follow-ups from your calls
Personalized follow-ups from call transcripts and Mor’s templates.
Call intelligence
Automatically scored calls
Talk-time analysis and call scores using Mor’s 4D Discovery and Pain Peeler rubric.
Call notes to your CRM
Pain, objections and competitors extracted from calls, with human review.
On-screen live coach
AI listens to your live sales calls and shows reps the next best question, and objection handling.
Your sales brain
Your sales second brain
All your sales and marketing material, connected to your company’s files.
“Ask Mor” AI coach
An agent built around Mor’s sales content.
A sales agent for your reps
Discovery, negotiation and closing questions, using Mor’s library.
Coach and copy your best rep
Your best rep’s playbook
Turn your top rep’s emails, calendar, CRM and calls into a playbook for the team.
Daily follow-up dashboard
A daily report, dashboard and Slack list of who to follow up with.
Templates + AI skills
Mor’s scripts and worksheets, packaged as AI skills for the team.
Coaching + training
Sales coaching, sales kickoffs and fractional VP of Sales support.
Three steps
How it works
Audit call
We'll analyze how you're using AI, and what sales support is needed.
Build + train
AI automation setup, team AI training and a custom sales playbook.
Coach + improve
Call audits, deal reviews and pipeline coaching.
Where deals leak
Core problems
Managers aren't coaching
Managers are busy managing, as they should be.
Reps are reactive, not consultative
Shallow discovery. Feature-heavy demos.
No sales operating system
It takes months for new reps to ramp up and hit quota.
No AI layer
Everyone is using AI differently and not sharing their systems.
Imagine 90 days from now
Before → After
Managers aren't coachingCoaching videos & playbooksReactive repsAEs selling consultativelyShallow discoveryDeep discoveryLong sales cyclesFast cycles with higher win rates
Proof
What people are saying
“David has been mentoring me on our AI systems and builds. Most people use a small fraction of what AI can do. He showed us the rest.”
Leo PirelaFounder, L&S Creative Agency
“As part of a team offsite, Mor delivered a workshop on extracting pain and setting next steps. … Within a couple of days of the workshop, two of our reps had created a “Mor Discovery” playbook in HubSpot without being asked!”
Pete Van NesteCRO, Pinpoint
“What Mor is doing to help AEs take their sales skills to the next level is incredibly refreshing & unique...”
Justin WelshFormer CRO, PatientPop; Founder, JustinWelsh.com
“David assisted me with awareness and marketing tactics for my business that helped us grow and hit our projected goals.”
David GrayCEO, StudyBuddy Pro
“Mor helped us raise the bar across our sales engine.”
Nate CauseyCRO & COO, DoorLoop
“David is the 'swiss-army' of business consultants. From his highly effective marketing guidance, to his foundational business knowledge, David is top notch.”
David WeisselbergerFounding Partner, Erase The Case
Book a call
with both of us.
Book a call with us FAQ
Questions
Who are you?
David Bitton is a 5X founder with two exits. Mor Assouline is a 2X VP of Sales and the founder of Demo To Close. David leads AI automation and team AI training; Mor leads sales training and coaching.
What is AI sales enablement?
AI that helps your reps sell better without extra busywork. It writes call notes into your CRM, drafts follow-ups, scores calls against your playbook, finds the right content for each deal and flags deals that are going cold.
How is it different from a CRM?
Your CRM stores the data. AI sales enablement puts it to work: it preps reps before calls, coaches them after, and keeps the CRM up to date without manual typing.
Can AI help coach my reps?
Yes. AI scores every recorded call against Mor's method and your playbook, so coaching time goes to what matters most. Reps can also practise with an AI buyer on your real objections.
Where do we start?
With one problem, like slow follow-up or missing call notes. We fix that first, measure it, then add the next piece.
What does it cost?
It depends on the scope of work, the size of your team, and which AI skills you need or already have. We price it after a short call, once we know what you need.
How long does it take?
It can be as fast as 90 days. Or keep going with us for ongoing training, support and AI optimization as your team and tools change.
What tools do you work with?
Your CRM, inbox, call recorder, Slack and lead forms, connected to AI skills, agents and routines.
Do you do the work or just advise?
We do the work, not just advise. David builds and sets up the AI tools, agents and automations himself, then trains your team to use them. Mor runs the coaching, call audits, playbooks and sales training with your reps directly.
Will AI replace my reps?
No. It drafts, reminds and takes notes. Your reps still run the conversations, and they approve every email before it goes out.
Tell us about
your business
Book a call
with both of us.
Sales AI Automation + Sales Coaching
David BittonMor Assouline
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David Bitton
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